Messenger Recurring Notification
Messenger Recurring Notification is the newest way for businesses to keep in touch with their customers via Instagram DM and Facebook Messenger. It is the newest META feature that allows businesses to send regular notifications with daily, weekly and monthly notification options to customers who want to receive notifications.
Customers can stop receiving notifications at any time or choose to receive notifications again. Thus, the account quality of businesses always remains high.
Businesses can choose the one that best fits their business model from different use cases to get their customers to choose to receive notifications and reward them.
| Promotions | Product Alert | Content Notices | Events |
|---|---|---|---|
|
|
|
|
Businesses can direct their customers to the Recurring Notification approval setup in 5 different ways. It can use the desired option(s) according to the business model.
M.me Link
With Me.Link, you can create a link that directs people to a direct conversation with a business in Messenger. The conversation you are forwarding may be an opt-in invitation setup that will encourage people to opt-in. So you can use these short links on your website and in any digital material you promote campaigns.
Click to Messenger
To direct your customers to opt-in invitation this way, you must first create a Facebook ad. You can encourage your customers to opt-in by offering special discounts or coupons for participation in your advertisement. Your customers can opt-in by clicking the Messenger button in the ad. If you have a flow setup that you specify after opt-in, your customer can continue to talk to the chatbot in this flow, or if you wish, it can be transferred to a customer representative. In this way, your ads can be more effective and your opt-in rates can be higher.
Send to Messenger Plugin
You can create a button on your business website that directs your customers to Messenger. In the section where the button will be placed, take care to use content or expressions that will attract customers and encourage them to opt-in. Thus, you can direct the customers who click on the button you created on your website to Messenger and enable them to opt-in.
Checkbox Plugin
You can enable users to enable Recurring Notification from commonly used workflows such as payment. By adding the Checkbox plugin to the last step of the order, you can have the customer select notifications as part of the checkout process. After the checkbox is completed, the customer is directed to Messenger and can opt-in from there. So you can make recurring sales using recurring notifications.
QR Code
By converting me.Link to a QR code, you can direct your customers to Messenger and opt-in. You can use the QR code on all your printed and digital materials, i.e. in-store or out-of-store banners, brochures, catalogues, website and billboards. Giving the user a special discount or coupon in return for opening the notifications will enable you to increase the effect of this option. When the user scans the QR code, they are directed directly to Messengar and receive an opt-in invitation.
As a global solution partner with Facebook (META), ZZG offers its customers all the innovations of C-Commerce with its fast support, solution-oriented, leadership and innovation principles.
To learn more about Recurring Notification, you can visit the META webpage here.